October 19, 2016 by Hero
Leanplum Analytics secured $29M in Series C financing yesterday. The round was led by Canaan Partners, with participation from existing investors Kleiner Perkins Caufield & Byers (KPCB) and Shasta Ventures. Since its 2012 launch, the Leanplum has raised a total of $46.3 million.
Leanplum has become the fastest growing mobile marketing platform in its class. The company has tripled its revenue each year for the past two years and expects to triple its revenue again in 2016, as well as continue exponential growth in 2017.
The name Leanplum is very generic and can bend to wherever business and future tech takes the company. Founders Momchil Kyurkchiev and Andrew First say they chose the word “lean” for three reasons. First, to suggest that companies can be nimble. “With Leanplum, marketers can switch in-app content without waiting for App Store approval or automate personalized messaging (then A/B test it),” the company maintains. Second, because the company itself runs lean, offering all its capabilities within one platform. Third, because “Leanplum speaks to leaning on a partner invested in your success.”
There are many marketing and analytics names we like. IntelligenceNode is a bit long, but very powerful. Amplitude is a name with attitude. Tailwind is a very cool flowing name. Some great marketing and analytic names we have for sale are Adalyze, a combination of advertising and analyze. VividAnalytics is a fabulous name for an analytics brand. Some funner names for sale are LogicHoney, GroMetric, and TealRocket.