{"id":46,"date":"2017-05-01T15:38:09","date_gmt":"2017-05-01T19:38:09","guid":{"rendered":"http:\/\/domainhero.com\/branding\/?p=46"},"modified":"2017-05-01T15:38:36","modified_gmt":"2017-05-01T19:38:36","slug":"snappa-owner-chris-gimmer-paid-40k-snappa-com","status":"publish","type":"post","link":"https:\/\/domainhero.com\/branding\/snappa-owner-chris-gimmer-paid-40k-snappa-com\/","title":{"rendered":"Why Snappa owner Chris Gimmer paid $40K for Snappa.com"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-47\" src=\"http:\/\/domainhero.com\/branding\/wp-content\/uploads\/snappa.png\" alt=\"snappa\" width=\"411\" height=\"158\" srcset=\"https:\/\/domainhero.com\/branding\/wp-content\/uploads\/snappa.png 411w, https:\/\/domainhero.com\/branding\/wp-content\/uploads\/snappa-300x115.png 300w\" sizes=\"auto, (max-width: 411px) 100vw, 411px\" \/><\/p>\n<p><a href=\"https:\/\/snappa.com\/\"><strong>Snappa<\/strong><\/a> co-founder and CEO Christopher Gimmer wrote an in depth article on why he decided to spend $40,000 for the domain name Snappa.com , and why it was well worth it. The site was previously running on spappa.io.<\/p>\n<p>In the article he says:<\/p>\n<p><em>When you own the .com, you\u2019re signalling to the market that you\u2019re legit. And when people are paying you money to use your product, the more trust you can convey the better. With Snappa, many of our customers pay us an annual subscription. We want them to know that we\u2019ll be around for years to come.<\/em><\/p>\n<p>In a video interview Chris Gimmer did, he had also mentioned all the massive amount of publicity he saw when another company, Sumo, bought their .com. When Noah Kagan spent $1.5 Million to buy Sumo.com he went on a publicity tour and did many interviews for news outlets like Entrepreneur Magazine. One of his interviews is at <a href=\"https:\/\/www.entrepreneur.com\/article\/288629\">https:\/\/www.entrepreneur.com\/article\/288629<\/a><\/p>\n<p>The Chris Gimmer blog post on the purchase of Snappa.com is located at <a href=\"https:\/\/chrisgimmer.com\/snappa-com-purchase\/\">https:\/\/chrisgimmer.com\/snappa-com-purchase\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snappa co-founder and CEO Christopher Gimmer wrote an in depth article on why he decided to spend $40,000 for the domain name Snappa.com , and why it was well worth it. The site was previously running on spappa.io. In the article he says: When you own the .com, you\u2019re signalling to the market that you\u2019re legit. And when people are &#8230; <br \/><a class=\"more-link\" href=\"https:\/\/domainhero.com\/branding\/snappa-owner-chris-gimmer-paid-40k-snappa-com\/\">keep reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":47,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[76,75,74,72,73],"class_list":["post-46","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandnames","tag-christopher-gimmer","tag-entrepreneur","tag-noah-kagan","tag-snappa","tag-sumo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Snappa owner Chris Gimmer paid $40K for Snappa.com - Branding News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/domainhero.com\/branding\/snappa-owner-chris-gimmer-paid-40k-snappa-com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Snappa owner Chris Gimmer paid $40K for Snappa.com - Branding News\" \/>\n<meta property=\"og:description\" content=\"Snappa co-founder and CEO Christopher Gimmer wrote an in depth article on why he decided to spend $40,000 for the domain name Snappa.com , and why it was well worth it. 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